Are you struggling to get traffic to your blog? You’re not alone. Many inexperienced bloggers struggle with this issue. There are a number of reasons why your blog might not be getting traffic, but don’t worry, there are also a number of things you can do to fix the problem.
In this blog post, we will discuss 10 of the most common reasons why bloggers ask why their blog is not getting traffic. We will also provide specific actions on how to fix each of these problems.
1. You’re not writing about what people are searching for.
The first step to getting traffic to your blog is to write about topics that people are actually interested in – and more importantly – searching for. If you’re not sure what people are searching for, you will end up writing blog posts that will never be seen by anyone! It’s hard enough at the best of times to get your posts ranked. But if you’re not doing keyword research, you are falling at the first hurdle.
Action: Keysearch is a fantastic and reasonably priced tool which can get you started with proper keyword research. Try it out – it will enable you to perform detailed keyword research, competition analysis and much more. There’s a free month’s trial – and at the time of writing the basic plan is $17 per month. I personally have been using this tool for years and would not be without it. I even used it to research keywords for this blog post!
Once you have a list of keywords, you can use them to help you choose topics for your blog posts. When you’re writing your posts, make sure to include the relevant keywords in your title, throughout your content, and in your meta descriptions.
2. Your blog posts are poorly written.
Even if you’re writing about topics people are interested in, if your blog posts are poorly written, people won’t stick around to read them. Make sure your posts are well-written and free of errors.
You should also use a variety of writing styles to keep your readers engaged. For example, you can use lists, images, and videos to break up your text.
Readers have short attention spans and a large page of text can be quite off-putting.
Action: Use Grammarly to make sure your blog posts are free of spelling and grammatical errors. There’s a free version which can get you started.
3. You’re not promoting your blog.
Once you’ve written some great blog posts, you need to let people know about them. There are a number of ways to promote your blog, including social media, email marketing, and guest blogging.
Social media is a great way to get the word out about your blog. You can share your posts on Twitter, Facebook, and LinkedIn. You can also use social media to interact with your readers and build relationships.
Email marketing is another great way to promote your blog. You can collect email addresses from your readers when they sign up for your blog or download one of your free resources. You can then send out regular email newsletters with links to your latest blog posts.
Guest blogging is a great way to get exposure for your blog. When you guest blog on another website, you’ll be able to reach a new audience of readers.
Action: Create social media accounts for your blog. Twitter, Facebook and LinkedIn are the most popular social media platforms. Pinterest is also an option for bloggers. Importantly, only create accounts you are going to use. maybe you love LinkedIn or live your life on Twitter. Play to your strengths and get involved in communities and discussions on your chosen platform. Put time and effort in and you’ll start to see results.
4. Your website is slow.
If your website is slow, people will be less likely to stick around. Ensure your website loads quickly by optimising your images and using a reliable web hosting provider.
Action: Still slow? Consider using a CDN (Content Delivery Network). One of the most popular is CloudFlare.
5. You’re not using SEO.
SEO (search engine optimization) is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs) and gains more search engine traffic. There are an almost unlimited number of things you can do to improve your SEO, however, some of the main things you can do are:
- Use relevant high-volume keywords,
- Create high quality blog content which can actually help people (i.e. it hasn’t just been generated to rank)I
- Improve your existing content
- Build qualit backlinks
Action: if you want a shortcut to getting started with optimising your site, try installing the Yoast Plugin on your WordPress site which will guide you and grade your post’s SEO score as you build your page and content.
6. You’re not building relationships.
In the online world, it’s all about relationships. If you want to get traffic to your blog, you need to build relationships with other bloggers and influencers. You can do this by commenting on their blogs, sharing their content, and reaching out to them for collaboration opportunities.
Action: Join a Facebook Group where you can chat with fellow bloggers in your niche. In m experience, bloggers in these groups are surprisingly helpful and supportive. Facebook Groups are a great place to build relationships, which can lead to backlinks, insider hints and tips and all sorts of good stuff.
7. You’re not patient.
It takes time to build a successful blog. Don’t expect to start getting thousands of visitors overnight. Just keep writing great content, promoting your blog, and building relationships, and eventually, you’ll start to see results.
Action: There isn’t really an action here. The action is to do nothing and be patient.
8. You’re giving up too easily.
One of the biggest mistakes bloggers make is giving up too easily. If you don’t see results immediately, it’s easy to get discouraged and quit. But if you stick with it, you will eventually see success.
Action: Keep going. If you feel like giving up, read some inspirational quotes about not giving up.
If you follow these tips, you’ll be well on your way to getting more traffic to your blog. Just remember to be patient and keep working hard.